Ms. Wheechair America combines fashion, function in jeans

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Heidi McKenzie
LEXINGTON, Ky. (WTVQ) – Heidi McKenzie, 2012’s Ms. Wheelchair America, has started a kickstarter campaign to help finance her start-up business, "Alter UR Ego."  The company hopes to design fahionable, adaptable clothing for people in wheelchairs.

In 2007, McKenzie was in an automobile accident, that left her paralyzed from the waist down.  As she navigated a new lifestyle, she noticed something she thought she could change.

"Over the past eight years, it was difficult to find fashionable and functional clothing for people in wheelchairs. There are inconveniences, health issues and discomforts that come with sitting all day, but I wasn’t ready to buy pants for grannies! I wanted to be able to wear the type of fashion I did when I could walk. I didn’t want to give up on feeling and looking good," says McKenzie on her kickstarter page.

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"Alter UR Ego" is aiming to produce adaptable blue jeans for both men and women, with all of the fashion and all of the function. McKenzie hopes the company will expand beyond blue jeans to all aspects of clothing.

"I want to give people with disabilities the opportunity to express their “alter-ego” through fashion, while breaking down social barriers," says McKenzie.

To donate to McKenzie’s kickstarter campaign, and learn more about "Alter UR Ego," click here.